NFL DRAFT DAY
APRIL 28, 2016
NFL Draft Day is one of the biggest days of the year for football fans nationwide, and there’s no exception in Chicago. Lexus wanted to provide Bears fans a once-in-a-lifetime chance to visit the Bear’s lockerroom and get a memorable takeaway with a branded photo of the experience. In just three hours, over 500 photo sessions were completed with over 1000 excited Bears’ fans. Those sessions created memories that were shared by 544 people with a 74% open rate!